Approach

Tony approaches all problems using a lean ux, agile and iterative approach. He mentors his teams on a definition of done and continuous improvement.

Futures Thinking

Tony leads and mentors’ multi-disciplinary teams in discovering the right opportunities by framing and scanning various situations, exploring the possibilities, mapping all the data they find, strategizing around outside-in perspectives and road-mapping them to action on.

Frame & Discover
He leads teams to recognize assumptions & uncover deeply held metaphors.

Research & Explore
He guided teams to analyze the impact of trends, identifying issues, & envision implications.

Map & Synthesize
He asks teams to cluster trends, values, & implication into emerging landscapes of change and creating multiple alternative worlds and future artifacts to inform decision-making.

Strategize & Create
He inspires teams to define, design, refine & reframe strategies, outcomes, & actions.

Roadmap & Action
He tasks teams to align, define and plan to mobilize and scale.

Design Thinking

Tony leads and mentors’ multi-disciplinary teams in creating the right ideas by empathizing with users, defining their issues, ideating on how to solve them, quickly prototyping and testing them with users to quickly validate our direction.

Empathize
He asks teams to gain real insight into users and their needs.

Define
He encourages teams to define the problem statement in a human-centered manner.

Ideate
He promotes teams to Identify innovative solutions to the problem statement they have created.

Prototype
He encourages teams to Identify the best possible solution and prototype it.

Test
He suggests teams test solutions to derive a deep understanding of the product and its users.

Product Thinking

Tony leads and mentors’ multi-disciplinary teams in delivering the right products by creating alignment around a vision, breaking down that vision into roadmap capabilities, developing those stories they build upon, developing those stories with code, ensuring we have all the right people in place, and managing the entire lifecycle from release to end.

Vision/ Strategy Management
He directs teams in vision creation and alignment on the goals, strategy and measures of a product.

Product Capability Definition
He drives teams to breakdown concepts and ideas into capabilities that are prioritized, and road mapped.

Agile Product Feature Development
He suggests teams create, prioritize and manage feature stories for technical product development.

Production, Change, & Process Development
He guides teams thru orchestration of production, capacity, change management and commencement of production.

Market Launch & Life-cycle Management
He mentors teams with planning of market launch timing, target market marketing-mix and PLC plan & monitoring.